Screen Renters

Attracting Great Tenants in a Weak Market: Battle-Tested Strategies


Finding good tenants can always be a challenge, but the process can be even more difficult in today’s market. But if you have a proactive marketing strategy and a thorough screening process, you can still attract the best tenants in a weak market.


  1. Target Your Marketing


Before you run an ad or post an opening, you need to understand your ideal client. What do people value about the neighborhood or property you’re marketing? Keep all of this in mind when you’re ready to market.


  1. Be Social


Today’s marketing is rarely just in print. Social media is a big part of many people’s lives, whether it’s deciding where to live or where to open a new coffee shop or office. If you aren’t already, it’s time to delve into social media marketing, targeting the platforms according to your ideal tenant.


  1. Build Interest Before You Need to Market


Don’t focus on marketing your properties only when you have an opening. Keep targeting your ideal tenant and showing off the benefits of your property and your neighborhood. When it’s time to market your properties, you will have already built an interested audience.


  1. Market a Community


When people move to a new location, they aren’t just interested in the number of bathrooms and the price per square footage; they’re interested in a community. Based on your ideal tenant, market the benefits of the community just as you market your properties. If you want families, let them know about the schools and playgrounds. If you’re targeting young singles or couples, maybe you should focus on the nightlife, restaurants, and nearby shopping.


If you know your ideal tenant and proactively market to those people, weathering a week rental market will be less of a struggle.


Screen Renters Makes Tenant Screening Easy


At Screen Renters, we know your time is valuable. We are experts in leasing real estate, and we’ve made the tenant application and screening process more efficient and effective. Choosing a tenant for your property will be one of the most important decisions you make as a property owner. That’s why we have the detailed data you need right at your fingertips. Whether you manage one property or many, we provide the easy-to-read information you need to make rental decisions:


  • Online rental applications
  • Identity verification
  • Credit reports and credit scores
  • Nationwide background and eviction checks
  • Nationwide sex offender searched
  • Tenant’s previous address
  • Global terrorist OFAC search


Our service is free for landlords. Get started screening rental applicants online today.